The seasoned operator in mobile truckside advertising — trusted by Fortune 500 brands and their agencies since 2001.
Our story
We started Advertising Wheels in 2001 with a simple thesis: out-of-home was the only major media channel without real measurement, targeting or accountability — and brands deserved better.
Twenty-five years later the channel has caught up to where we always thought it should be. GPS-verified delivery. Modeled impressions. Brand-lift studies. Geofenced retargeting. Most competitors got into this business in the last three to five years, when measurement made it credible. We’ve been here the whole time.
We are independently owned, running national campaigns for the largest brands in CPG, telecom, automotive, retail and financial services — and the holding-company agencies that buy on their behalf.
25+
Years · Owner-operated
25+
Years in truckside advertising
50+
DMAs covered through one accountable partner
BILLIONS OF IMPRESSIONS
Ready for retargeting
360 Degree Service
From start to finish, we handle everything.
Twenty-five years on the road
Our founders saw what the industry hadn't: thousands of trucks already crisscrossing America's busiest streets every day — unused ad space in motion. Advertising Wheels became an early pioneer of truckside advertising to turn truckside into a true advertising medium, giving brands street-level visibility static OOH couldn't deliver.
Expanded from regional to 50-DMA national coverage — building the fleet-sourcing, production, and management process that lets one accountable team run campaigns in every major metro.
Every truck in the network upgraded to continuous GPS reporting. Verified-mile reporting becomes the default, not the upgrade.
Certified as a Minority Business Enterprise by the Western Regional Minority Supplier Development Council (Certificate WR05284) — opening supplier-diversity partnerships with enterprise and public-sector advertisers.
Named to the Inc. 5000 list of America's fastest-growing private companies — the first of five consecutive appearances (2020–2024), marking truckside's arrival as a growth medium, not a novelty.
Partnered with StreetMetrics for independent, third-party measurement — every campaign now ships with verified impressions, reach, and frequency, reported the way a digital buy is reported.
Leadership
Our team has planned, produced, and measured campaigns for Fortune 500 advertisers and their agencies for over two decades — bringing category-deep experience to every fleet, every market, and every readout.
Roopanjan Dey
Two and a half decades in truckside, still personally involved in every major client relationship.
National Operations
Fleets · Markets · Activation
Thousands of trucks activated. Concurrent campaigns across DMAs coast to coast. One team running national scale as a single, coordinated operation.
Third-Party Verified
StreetMetrics · Independent Verification
GPS data from every truck flows to our measurement partner StreetMetrics, where impressions, reach, and frequency are independently modeled and verified — not self-reported.
Creative & Production
Wraps · Print · Install · Maintain
Over 1 million square feet of premium cast vinyl installed — and counting. Precision printing, expert installation, and regular inspections keep every wrap campaign-sharp from first mile to last.
Hundreds of trucks across multiple markets, and our brand shows up perfectly on every one. Advertising Wheels' install standards and inspection process work at a scale most vendors can't touch. They treat our logo the way we do.Nick Ferrugia - Director, Brand and Performance Marketing, Fifth Third Bank
Ready To Roll?
From artwork to on the road in days — wrap a fleet, roll through where life happens, and watch the impressions climb.