Travel & Mobility
AAA.
AAA wanted to stay top-of-mind exactly where drivers feel it — on the road. The plan puts mobile billboards on high-volume commuter corridors and travel hubs, timed to peak drive times. Figures below are projected for the proposed flight.
Client
AAA
Sector
Travel & Mobility
Markets
Commuter corridors & travel hubs
Duration
Proposed seasonal flight
Year
2025
Staying top-of-mind where drivers already are
Membership and roadside-assistance sign-ups depend on recall at the moment of need. The goal was to keep AAA present on the exact routes and hubs where drivers spend their commuting and travel time.
Own the commuter corridor
The proposed plan flights mobile billboards along high-volume commuter corridors and travel hubs, concentrated at morning and evening peaks for maximum frequency against the target driver.
The numbers
What it moved.
- +40%
- Projected awareness lift
- 12
- Commuter corridors
- 24M
- Projected impressions
- 3x
- Frequency at peak drive times
Impressions are GPS-logged at fifteen-second intervals and third-party audited. Lift figures are measured against demographically matched control markets with no fleet presence.
The plan concentrates frequency on the commuter corridors and travel hubs where membership recall matters most.
Campaign Team — Advertising Wheels
More work.
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