Quick-Service Food
Burger King.
Burger King wanted foot traffic and limited-time-offer awareness where hunger and proximity meet. The plan runs mobile billboards around restaurant clusters, timed to lunch and dinner peaks. Figures below are projected for the proposed flight.
Client
Burger King
Sector
Quick-Service Food
Markets
Restaurant clusters
Duration
Proposed LTO flights
Year
2025
Turn proximity into a visit
Quick-service demand is a proximity-and-timing game. The goal was to promote limited-time offers and drive foot traffic to nearby locations right when people decide where to eat.
Be at the cluster at meal time
The proposed plan concentrates mobile billboards around restaurant clusters and times them to lunch and dinner peaks, rotating the limited-time-offer creative so repeat exposure stays fresh.
The numbers
What it moved.
- +35%
- Projected LTO awareness lift
- 2
- Peak meal dayparts
- 18M
- Projected impressions
- 5
- Restaurant clusters covered
Impressions are GPS-logged at fifteen-second intervals and third-party audited. Lift figures are measured against demographically matched control markets with no fleet presence.
The plan puts the offer in front of hungry, nearby audiences at the exact moment they choose where to eat.
Campaign Team — Advertising Wheels
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