Titan Insurance Sales.

Reach the rate shopper, skip the rest

Non-standard auto insurance has a specific customer, and broad media wastes most of its weight missing them. Titan needed its rate message concentrated where value-focused drivers demonstrably are — and every one of them arrives by car.

Park the message where they park

Routes rotated through discount-retail plazas and the arterials between them, with deliberate dwell at anchor-store entrances and long-cycle intersections — a stopped truck is a read message.

Creative was pure direct response: the rate promise, the number, nothing else to slow the read.

Concentrated, not broadcast

The flight concentrated its full weight on the highest-density value-shopper locations in each metro, with GPS logs verifying the plaza rotation was delivered as planned.