Telecommunications
Xfinity.
A network is sold neighborhood by neighborhood. As Xfinity’s footprint and offers rolled out street by street, the fleet carried the message down those exact streets — a media buy with the same geography as the product.
Client
Xfinity
Sector
Telecommunications
Markets
Upgrade-footprint neighborhoods
Duration
4 months
Year
2023
Broad media, street-level product
Television and digital buy audiences; a broadband offer is only relevant on the streets the network actually serves. Xfinity needed reach that could be drawn to the boundary of the serviceable footprint — and proof the media stayed inside it.
Route the media like the network
Routes were built directly from the serviceable-address map: residential arterials, retail strips near Xfinity stores, and commuter corridors that feed the target neighborhoods.
Fifteen-second GPS logging meant every mile could be audited against the footprint — no impression was spent where the product could not be bought.
Presence with proof
The flight delivered its impressions entirely inside the serviceable footprint, verified by the GPS record rather than modeled.
Store-adjacent routing tied the awareness push to the retail locations where the offer converts.
The numbers
What it moved.
- 28M
- Verified impressions
- 40
- Target neighborhoods routed
- 15s
- GPS logging interval
- 100%
- Of routes inside the service footprint
Impressions are GPS-logged at fifteen-second intervals and third-party audited. Lift figures are measured against demographically matched control markets with no fleet presence.
On the road
The fleet in service.
Xfinity wraps photographed across live routes — the same vehicles our GPS logs were counting.
Every mile was logged inside the service footprint. It is the only medium we can draw to the boundary of the network itself.
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